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Friend, Graham
Guide to business planning / Graham Friend and Stefan Zehle
Alternate Title Business planning
[2nd ed.]
New York : Bloomberg Press, c2009
book jacket
Location Call Number Status
 3rd Floor  HD30.28 .F747 2009    AVAILABLE
Subject(s) Business planning
Physical Description 282 p. : ill. ; 26 cm
Note Edition statement from jacket
At head of title: The economist
Includes bibliographical references and index
Summary "A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher
Contents The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan
Series Economist series
Alternate Author Zehle, Stefan

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