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Zook, Chris, 1951-
Profit from the core : a return to growth in turbulent times / Chris Zook ; with James Allen
Alternate Title Return to growth in turbulent times
Boston, Mass. : Harvard Business Press, c2010
book jacket
Location Call Number Status
 3rd Floor  HD2746 .Z66 2010    AVAILABLE
Subject(s) Corporations -- Growth
Industrial management
Corporate profits
Managerial economics -- Case studies
Physical Description xii, 178 p. : ill. ; 24 cm
Note Rev. ed. of: Profit from the core : growth strategy in an era of turbulence. 2001
Includes bibliographical references (p. [157]-166) and index
Summary The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this book the authors show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn, and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today's executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. The authors explain how companies can: Develop a strong, well-defined core and use it to establish a leadership position; Follow the golden rule of strategy: discourage competitors from investing in your core; Assess whether your core is operating at its full potential; Uncover hidden assets in your core that provide the seeds for new growth; Find a repeatable formula to apply core business strengths in adjacent markets. The book builds on ideas to meet today's formidable business challenges; it is a back-to-basics strategy field guide
Contents Desperately seeking growth -- The profitable core -- The Alexander problem -- The redefinition dilemma -- Growing from the core
Alternate Author Allen, James, 1960-

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