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Gossieaux, Francois
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran
Alternate Title Eclipse your competition by leveraging social media
New York : McGraw-Hill, c2010
book jacket
Location Call Number Status
 3rd Floor  HD30.2 .G66 2010    AVAILABLE
Subject(s) Information technology -- Management
Information technology -- Social aspects
Social media
Internet marketing
Physical Description xxiii, 359 p. : ill. ; 24 cm
Note Includes bibliographical references (p. 335-348) and index
Contents Resist the hyper-social shift at your peril. How did we get here? How social media drives hyper-sociality and why businesses must change ; The human 1.0 in a Web 2.0 world ; The impact of hyper-sociality on your business ; The true drivers of a successful community -- The four pillars of hyper-sociality. Forget market segments and consumers- think tribes and humans ; Forget company-centricity- think human-centricity ; Forget information channels- think knowledge networks ; Forget hierarchies- embrace social messiness at the SEAMS -- Practically speaking: your business through the hyper-social lens. How hyper-social is your company? Measuring the hyper-sociality index ; Old management thinking won't work in the hyper-social organization ; Hyper-social organizations use different metrics ; Hyper-social businesses need different talent ; The seven myths of hyper-social organizations -- Hyper-sociality is not just about marketing: your new hyper-social organization chart. Marketing 2.0 and the rise of the CMO 2.0 ; Customer experience 2.0 ; Sales 2.0 ; Product development 2.0 and innovation 2.0 ; Talent 2.0 ; Knowledge management 2.0 ; Business 2.0 and leadership 2.0
Alternate Author Moran, Ed, 1964-

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