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Underhill, Paco
What women want : the global marketplace turns female friendly / Paco Underhill
Alternate Title Global marketplace turns female friendly
1st Simon & Schuster hardcover ed
New York : Simon & Schuster, c2010
book jacket
Location Call Number Status
 3rd Floor  HQ1421 .U53 2010    AVAILABLE
Subject(s) Women -- United States -- Attitudes
Women -- United States -- Social conditions -- 21st century
Women -- United States -- Economic conditions -- 21st century
Women consumers -- United States
Social influence
Physical Description 214 p. ; 25 cm
Note Includes bibliographical references (p. [205]-[206])and index
Contents Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall
Summary The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description

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