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Shermer, Michael
The mind of the market : how biology and psychology shape our economic lives / Michael Shermer
Alternate Title How biology and psychology shape our economic lives
1st Holt pbk. ed
New York : Henry Holt and Co., 2009
book jacket
Location Call Number Status
 3rd Floor  HB74.P8 S46 2009    AVAILABLE
Subject(s) Economics -- Psychological aspects
Consumer behavior
Physical Description xxiv, 308 ; 21 cm
Note Originally published in hardcover in 2008
Includes bibliographical references (p. [263]-293) and index
Contents The great leap forward -- Our folk economics -- Bottom up capitalism -- Of pandas, products, and people -- Minding our money -- The retirement of homo economicus -- The value of virtue -- Why money can't buy you happiness -- Trust with credit verification -- The science of good rules -- Don't be evil -- Free to choose

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