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Cowen, Tyler
Discover your inner economist : use incentives to fall in love, survive your next meeting, and motivate your dentist / Tyler Cowen
Alternate Title Use incentives to fall in love, survive your next meeting, and motivate your dentist
New York, N.Y. : Dutton, c2007
book jacket
Location Call Number Status
 3rd Floor  HB74.P8 C69 2007    AVAILABLE
Subject(s) Economics -- Psychological aspects
Incentive (Psychology)
Motivation (Psychology)
Physical Description vi, 245 p. ; 24 cm
Note Includes bibliographical references (p. [223]234) and index
Contents 1. I want a banana ; I buy one -- 2. How to control the world, the basics -- 3. How to control the world, knowing when to stop -- 4. Possess all the great art ever made -- 5. Look good at home, on a date, or while being tortured -- 6. The dangerous and necessary art of self-deception -- 7. Eat well, bananas aside -- 8. Avoiding the seven deadly sins (or not) -- 9. How to save the world -- more Christmas presents won't work -- 10. Your inner economist and the future of civilization -- References -- Acknowledgments -- Index -- About the author
Summary Demonstrates how to use hidden economic principles behind everyday situations to reach one's personal goals, from reading a classic novel to finding a dentist, in a guide that demonstrates how to make the most of non-monetary incentives

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