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Kenski, Kate
The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson
Alternate Title How media, money, and message shaped the 2008 election
Oxford ; New York : Oxford University Press, 2010
book jacket
Location Call Number Status
 3rd Floor  JK524 .K36 2010    AVAILABLE
Subject Obama, Barack
Subject(s) Presidents -- United States -- Election -- 2008
Presidents -- United States -- Election -- History -- Statistics
Mass media -- Political aspects -- United States
Public television -- United States
Physical Description viii, 378 p. : ill., map ; 24 cm
Note Includes bibliographical references (p. [319]-368) and index
Contents Pt. I. The forces and messages that pervaded the campaign. The economy and the unpopular incumbent ; McSame versus the tax-and-spend liberal ; McCain: out of touch/too old ; Obama: not ready to lead -- Pt. II. Shifts in momentum: five periods. Period one:McCain gains energy (June 7-August 22) ; Period two: impact of the vice presidential selections and conventions (August 23-September 9) ; The impact of Sarah Palin and Joseph Biden ; Period three: the campaigns confront the economic collapse (September 10-October 14) ; Period four: the McCain surge (October 15-28) ; Period five: be very, very afraid/be reassured (October 29-November 4) -- Pt. III. The new campaign landscape. Absentee and early voting in the 2008 campaign ; Spending differences and the role of microtargeting ; The effect of messages
Alternate Author Hardy, Bruce W
Jamieson, Kathleen Hall

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