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Overstreet, H. A. (Harry Allen), 1875-1970
Influencing human behavior
New York, W.W. Norton, 1925
Location Call Number Status
 Henry Ford Estate  Contact Mark Heppner    ON SITE USE ONLY
Subject(s) Psychology, Applied
Physical Description viii, 296 p. 22 cm
Contents Part one: Introductory techniques. I. The key problem: capturing the attention -- II. The appeal to wants -- III. The problem of vividness -- IV. The psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead-line -- VII. Making ideas stick
Note Part two: Fundamental techniques. VIII. How to change persons: the entering wedge -- IX. The building of habits: associative techniques -- X. Our unconscious fabrication habits -- XI. The problem of straight thinking -- XII. Diagnosing the public -- XIII. Training the creative mind -- XIV. Conflict and invention -- XV. The technique of humor -- XVI. The individual and his world
ACCESS: Must be used on site, prior notice required ; contact Mark Heppner
LOCATION: Library: 3.1
Stamps: Airplane School library, FMC, Willow Run, Michigan; FMC Library, Dearborn, Michigan
CONDITION: Good; library markings
Series Henry Ford Estate collection

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