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Overstreet, H. A. (Harry Allen), 1875-1970
Influencing human behavior
New York, W.W. Norton, 1925
Location Call Number Status
 Henry Ford Estate  Contact Mark Heppner mheppner@fordhouse.org    ON SITE USE ONLY
Subject(s) Psychology, Applied
Physical Description viii, 296 p. 22 cm
Contents Part one: Introductory techniques. I. The key problem: capturing the attention -- II. The appeal to wants -- III. The problem of vividness -- IV. The psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead-line -- VII. Making ideas stick
Note Part two: Fundamental techniques. VIII. How to change persons: the entering wedge -- IX. The building of habits: associative techniques -- X. Our unconscious fabrication habits -- XI. The problem of straight thinking -- XII. Diagnosing the public -- XIII. Training the creative mind -- XIV. Conflict and invention -- XV. The technique of humor -- XVI. The individual and his world
ACCESS: Must be used on site, prior notice required ; contact Mark Heppner mheppner@fordhouse.org
LOCATION: Library: 3.1
Stamps: Airplane School library, FMC, Willow Run, Michigan; FMC Library, Dearborn, Michigan
CONDITION: Good; library markings
Series Henry Ford Estate collection
Lectures-in-print

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