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Rosenberg, Tina
Join the club : how peer pressure can transform the world / Tina Rosenberg
Alternate Title How peer pressure can transform the world
1st ed
New York : W.W. Norton & Co., c2011
book jacket
Location Call Number Status
 3rd Floor  HM831 .R67 2011    AVAILABLE
Subject(s) Social change
Peer pressure
Social groups
Physical Description xxiv, 402 p. ; 25 cm
Note Includes bibliographical references (p. [371]-379) and index
Summary In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic
Contents Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next

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