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Baron, Nancy, 1964-
Escape from the ivory tower : a guide to making your science matter / Nancy Baron ; with contributions by Liz Neeley and the COMPASS team
Alternate Title Guide to making your science matter
Washington, DC : Island Press, c2010
book jacket
Location Call Number Status
 4th Floor  Q223 .B37 2010    AVAILABLE
Subject(s) Communication in science
Science news
Scientists -- Vocational guidance
Physical Description xxii, 246 p. : ill. ; 23 cm
Note Includes bibliographical references (p. 233-238) and index
Contents The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success

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