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Dutton, Kevin
Split-second persuasion : the ancient art and new science of changing minds / Kevin Dutton
Alternate Title Ancient art and new science of changing minds
1st U.S. ed
Boston : Houghton Mifflin Harcourt, 2011
book jacket
Location Call Number Status
 3rd Floor  BF637.P4 D88 2011    AVAILABLE
Subject(s) Persuasion (Psychology)
Change (Psychology)
Influence (Psychology)
Physical Description 296 p. : ill., music ; 24 cm
Note "First published in Great Britain in 2010 by William Heinemann"--T.p. verso
Includes bibliographical references (p. [261]-280) and index
Contents The persuasion instinct -- Fetal attraction -- Mind theft auto -- Persuasion grandmasters -- Persuasion by numbers -- Split-second persuasion -- The psychopath : natural born persuader -- Horizons of influence
Summary A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men

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