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The electoral challenge : theory meets practice / edited by Stephen C. Craig, David B. Hill
2nd ed
Washington, D.C. : CQ Press, c2011
book jacket
Location Call Number Status
 3rd Floor  JK524 .E366 2011    AVAILABLE
Subject(s) Presidents -- United States -- Election
Political campaigns -- United States
Voting -- United States
Political participation -- United States
Physical Description xx, 343 p. : ill. ; 23 cm
Contents Do campaigns really matter? / Thomas M. Holbrook -- Campaign strategy / Michael John Burton, Daniel M. Shea, and William J. Miller -- Swing voters / William G. Mayer -- Voter competence / Stephen C. Craig and Michael D. Martinez -- Money and elections / Marian L. Currinder and John C. Green -- Political advertising / Michael M. Franz -- Campaigns and the news media / Thomas A. Hollihan -- Campaigning in the internet age / Michael T. Heaney, Matthew E. Newman, and Dari E. Sylvester -- Direct democracy and candidate elections / Daniel A. Smith -- Grassroots mobilization / Peter W. Wielhouwer -- The impact of political consultants / David A. Dulio -- Scandal, corruption, and campaign ethics / Beth A. Rosenson -- A view from the trenches / David B. Hill
Note Includes bibliographical references
Alternate Author Craig, Stephen C
Hill, David B., 1948-

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