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Killing us softly 4 [videorecording] : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally
Alternate Title Killing us softly four [videorecording]
Advertising's image of women [videorecording]
Northampton, MA : Media Education Foundation, c2010
book jacket
Location Call Number Status
 Circ.Desk/24 Hr Resrve  HF5822 .K54 2010    AVAILABLE
Subject(s) Women in advertising
Sex in advertising
Body image in women
Sex role
Stereotypes (Social psychology) in advertising
Advertising -- Psychological aspects
Documentary films
Nonfiction films
Physical Description 1 videodisc (45 min.) : sd., col. ; 4 3/4 in
Note - System Details DVD; NTSC; Dolby Digital stereo.; aspect ratio 16:9
Language Soundtrack in English, with optional English subtitles
Performer/Participant Featuring Jean Kilbourne
Note Filmed at the University of Massachusetts, Amherst, MA
Credits Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy
Note Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000)
"Attention: this program contains nudity and sexual themes."
Contents Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?
Summary "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container
Alternate Author Jhally, Sut
Kilbourne, Jean
Media Education Foundation

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