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Greenfield, James M., 1936-
Fundraising fundamentals : a guide to annual giving for professionals and volunteers / James M. Greenfield
Alternate (uniform) Title Fund-raising fundamentals
2nd ed
New York : J. Wiley, c2002
book jacket
Location Call Number Status
 3rd Floor  HG177 .G763 2002    AVAILABLE
Subject(s) Fund raising
Nonprofit organizations -- Finance
Physical Description xxii, 578 p. : ill. ; 24 cm
Note Rev. ed. of: Fund-raising fundamentals. c1994
Includes bibliographical references and index
Contents Developing annual gift support by raising friends and building relationships -- Asking for money: begin with testing by mail -- Direct mail acquisition: constituency building -- Donor renewal: a communications art -- Membership and membership associations -- Telephone and telemarketing techniques -- Groups, guilds, and support organizations -- Soliciting annual gifts from corporations and foundations -- Internet solicitation -- Activities, benefits, and special events -- Volunteer-led, personal solicitation annual giving campaign -- Other ways to raise money every year -- Managing the comprehensive annual giving program
Note Also issued online
Series The AFP/Wiley fund development series

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