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Walton, Jonathan L
Watch this! : the ethics and aesthetics of black televangelism / Jonathan L. Walton
New York : New York University Press, c2009
book jacket
Location Call Number Status
 3rd Floor  BV656.3 .W35 2009    AVAILABLE
Subject(s) Television in religion -- United States
Evangelistic work -- United States -- History -- 20th century
Evangelistic work -- United States -- History -- 21st century
African Americans -- Religion
Subject United States -- Church history -- 20th century
United States -- Church history -- 21st century
Physical Description xv, 283 p. : ill. ; 23 cm
Note Includes bibliographical references (p. 261-274) and index
Contents Invocation: Time to tune in : the phenomenon of African American religious broadcasting -- We too sing America : racial invisibility, respectability, and the roots of Black religious broadcasting -- Something within : the cultural sources of Rev. Frederick J. Eikerenkoetter II -- Standing on the promises : diversity and change within contemporary Black Christian practices -- Come, ye disconsolate : the ministry of Bishop T. D. Jakes -- We are soldiers! : the ministry of Bishop Eddie L. Long -- Fill my cup, Lord : the ministry of Pastors Creflo and Taffi Dollar -- The reasons why we sing : the competing rituals of self-affirmation and social accommodation -- Lift every voice : authority, ideology, and the implications of religious broadcasting for the Black church -- Benediction: Blest be the tie that binds
Summary Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles. Watch This! seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications. --from publisher description
Series Religion, race, and ethnicity

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