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Nieder, Alison A
20th century fashion : 100 years of apparel ads / [edited by] Jim Heimann, [author] Alison A. Niedler
Köln ; London : Taschen, c2009
book jacket
Location Call Number Status
 3rd Floor  HF6161.C44 N54 2009    AVAILABLE
Subject(s) Advertising -- Fashion
Fashion -- History -- 20th century
Costume -- History -- 20th century
Dress accessories -- History -- 20th century
Physical Description 461 p. : ill. ; 32 cm
Note Includes index
Language Text in English, French and German
Contents Introduction: Fashion forward -- 1900-1909: A belle-époque break with the past -- 1910-1919: Defending the home front -- 1920-1929: Jazz babies and college boys -- 1930-1939: Escaping economic reality -- 1940-1949: A world war and a new look -- 1950-1959: Wild ones and womanly wiles -- 1960-1969: From Camelot to the space age -- 1970-1979: Hippies to Halston -- 1980-1989: Punk, pop, and power suits -- 1990-1999: Hip-hop meets haute couture
Summary This book chronicles the story of modern fashion from couture to mass market. The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore. This book offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed then and now
Alternate Author Heimann, Jim, 1948-

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