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The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister
New York : Routledge, c2009
book jacket
Location Call Number Status
 3rd Floor  HF5821 .A284 2009    AVAILABLE
Subject(s) Advertising -- Social aspects
Consumers
Physical Description xi, 443 p. : ill. ; 26 cm
Note Includes bibliographical references and index
Contents Advertising : the magic system / Raymond Williams -- The alien past : consumer culture in historical perspective / Susan Strasser -- "Educate the public!" / Stuart Ewen -- Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole -- Dr. Brandreth has gone to Harvard / Ben H. Bagdikian -- Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II -- The commodity flow of U.S. children's television / Matthew P. McAllister and J. Matt Giglio -- Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O'Donahoe -- Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake / Devin Leonard -- The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone -- Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri -- The construction of beauty : a cross-cultural analysis of women's magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng -- "Just do it," but not on my planet / Robert Goldman and Stephen Papson -- Reflections and reviews : an English teacher looks at branding / James B. Twitchell -- Advertising as capitalist realism / Michael Schudson -- The spectacular consumption of "true" African American culture : "whassup" with the Budweiser guys? / Eric King Watts and Mark P. Orbe -- Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman -- Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson -- Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy -- Campaign USA : with the internet comes a new political "clickocracy" / Jose Antonio Vargas -- A new consumerism, 1960-1980 / Gary Cross -- Pranking rhetoric : "culture jamming" as media activism / Christine Harold -- Local foreign policy : students and communities join the fray / Naomi Klein -- The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic -- Advertisers and audience autonomy at the end of television / Joseph Turow -- Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor -- Advertising at the edge of the apocalypse / Sut Jhally
Alternate Author Turow, Joseph
McAllister, Matthew P

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