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Miletsky, Jason I
Perspectives on marketing : the agency perspective / Jason I. Miletsky ; the client perspective / Michael Hand
[Boston : Course Technology/Cengage Learning], c2009
book jacket
Location Call Number Status
 3rd Floor  HF5415 .M55 2009    AVAILABLE
Subject(s) Marketing
Marketing -- Management
Physical Description xvii, 377 p. : ports. ; 23 cm
Note Includes index
Contents The relationship -- The foundations -- Getting to work -- Evaluation -- Just for fun
Alternate Author Hand, Michael

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