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Weinberg, Tamar
The new community rules : marketing on the social web / Tamar Weinberg
Alternate Title Marketing on the social web
1st ed
Sebastopol, CA : O'Reilly, c2009
book jacket
Location Call Number Status
 3rd Floor  HF5415.1265 .W45 2009    AVAILABLE
Subject(s) Internet marketing
Social media -- Economic aspects
Online social networks -- Economic aspects
Electronic commerce
Physical Description xviii, 346 p. : ill. ; 24 cm
Note Includes bibliographical references (p. 335-336) and index
Contents 1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together

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