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Fenn, Donna
Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / Donna Fenn
Alternate Title How GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success
New York : McGraw-Hill c2010
book jacket
Location Call Number Status
 3rd Floor  HD62.5 .F46 2010    AVAILABLE
Subject(s) New business enterprises -- Handbooks, manuals, etc
Generation Y
Entrepreneurship
Physical Description xiii, 258 p. : ill. ; 24 cm
Note Includes bibliographical references (p. 245-249) and index
Contents Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs

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