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Faimon, Peg, 1962-
The designer's guide to business and careers : how to succeed on the job or on your own / Peg Faimon
Cincinnati, Ohio : HOW Books, c2009
book jacket
Location Call Number Status
 4th Floor  NC1001 .F35 2009    AVAILABLE
Subject(s) Graphic arts -- Vocational guidance
Commercial art -- Vocational guidance
Physical Description 312 p. ; 23 cm
Note Includes bibliographical references (p. 306-307) and index
Contents Knowing your career options -- Design specialties -- Other career paths -- Searching for design jobs -- Job search strategies -- Persuasive résumé and business correspondence -- Effective portfolio and self-promotion strategies -- Interviewing skills and etiquette -- Practicing critical skills -- Basics of effective time management -- General communication skills -- Key ethical guidelines -- Staying fresh -- Continuing education and professional development -- Community involvement -- Creativity and innovation -- Design thinking and strategic synergies -- Working with others -- Partnering effectively with clients -- Collaborating with other creative disciplines -- Working with other designers -- Doing your own thing -- Freelancing and running your own firm -- Pricing, proposal and contract basics -- Intellectual property basics for designers -- Practicing production basics -- Working with printing and paper companies -- Printing processes -- Pre- and post-press production -- Emerging design perspectives --Trends in digital marketing -- Universal design -- Sustainability
Summary "The Designer's Guide to Business and Careers" is a comprehensive guide to basic business issues for designers in today's competitive marketplace. From choosing a career path to freelancing to starting a design studio, this must-have guide provides the tools needed to find the right job, keep pace with industry trends and work collaboratively with other professionals

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