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Gupta, Anil K., 1949-
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang
1st ed
San Francisco : Jossey-Bass, c2009
book jacket
Location Call Number Status
 3rd Floor  HF5415.12.C5 G87 2009    AVAILABLE
Subject(s) Marketing -- China
Marketing -- India
Physical Description xvi, 254 p. : ill. ; 24 cm
Note Includes bibliographical references (p. 229-238) and index
Contents China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020
Alternate Author Wang, Haiyan

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