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Raju, Jagmohan Singh, 1954-
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang
Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, c2010
book jacket
Location Call Number Status
 3rd Floor  HF5416.5 .R35 2010    AVAILABLE
Subject(s) Pricing
Physical Description xii, 212 p. : ill. ; 24 cm
Note Includes bibliographical references and index
Contents "Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works
Alternate Author Zhang, Z. John

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