Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
Limit results to available items
Find more results:
Search MelCat
More Information
Mohammed, Rafi
The 1% windfall : how successful companies use price to profit and grow / Rafi Mohammed
Alternate Title One percent windfall
New York : Harper Collins, c2010
book jacket
Location Call Number Status
 3rd Floor  HF5416.5 .M648 2010    AVAILABLE
Subject(s) Pricing
Physical Description xxix, 224 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [203]-212) and index
Contents The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan
Summary "A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT