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Lakoff, George
Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives / George Lakoff ; foreword by Howard Dean ; introduction by Don Hazen
White River Junction, Vt. : Chelsea Green Pub. Co., 2004
book jacket
Location Call Number Status
 3rd Floor  JA85.2.U6 L35 2004    AVAILABLE
Subject(s) Communication in politics -- United States
Rhetoric -- Political aspects -- United States
Progressivism (United States politics)
Subject United States -- Politics and government -- 2001-2009
Physical Description xvi, 124 p. ; 22 cm
Note Includes bibliographical references and index
Contents Theory and application -- Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives
Summary "Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Author George Lakoff explains how conservatives think, and how to counter their arguments. he outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." From the bookjacket

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