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Harding, James, 1969-
Alpha dogs : the Americans who turned political spin into a global business / James Harding
Alternate Title Americans who turned political spin into a global business
1st ed
New York : Farrar, Straus, and Giroux, c2008
book jacket
Location Call Number Status
 3rd Floor  JK2281 .H365 2008    AVAILABLE
Subject Sawyer Miller (Firm) -- History
Subject(s) Political consultants -- United States -- History -- 20th century
Media consultants -- United States -- History -- 20th century
Subject Sawyer Miller (Firm) -- Biography
Subject(s) Political consultants -- United States -- Biography
Media consultants -- United States -- Biography
Public relations and politics -- United States -- History -- 20th century
Political campaigns -- United States -- History -- 20th century
Campaign management -- United States -- History -- 20th century
Globalization -- Case studies
Physical Description ix, 252 p. ; 24 cm
Note Includes bibliographical references (p. 233-234) and index
Summary This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description

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