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Brafman, Ori
Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman
New York : Broadway Books, c2008
book jacket
Location Call Number Status
 3rd Floor  BF441 .B725 2008    AVAILABLE
Subject(s) Rationalism -- Psychological aspects
Irrationalism (Philosophy)
Conduct of life
Decision making
Physical Description xiii, 206 p. ; 22 cm
Note "A hardcover edition of this book was originally published in 2008 by Doubleday." --t.p. verso
Includes bibliographical references (p. 187-199) and index
Summary A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description
Contents Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice
Alternate Author Brafman, Rom

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