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Barber, Peggy
Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace
Alternate Title Libraries & word-of-mouth marketing
Chicago : American Library Association, 2010
book jacket
Location Call Number Status
 For Staff Use Only  Z716.3 .B37 2010    AVAILABLE
Subject(s) Libraries -- Marketing
Libraries -- Public relations
Libraries -- United States -- Marketing -- Case studies
Word-of-mouth advertising -- Case studies
Physical Description xii, 95 p. : ill. ; 28 cm
Note Includes bibliographical references and index
Contents Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
Alternate Author Wallace, Linda K

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