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The hyperlinked society : questioning connections in the digital age / Joseph Turow and Lokman Tsui, editors
Ann Arbor : University of Michigan Press : University of Michigan Library, c2008
book jacket
Location Call Number Status
 3rd Floor  HM851 .T87 2008    AVAILABLE
Subject(s) Internet -- Social aspects
Digital media -- Social aspects
Physical Description 319 p. : ill., maps ; 24 cm
Note "Digital culture books"--Ser. t.p
Includes bibliographical references (p. 289-303) and index
Contents Introduction: on not taking the hyperlink for granted / Joseph Turow -- Structuring a marketplace of attention / James G. Webster -- The hyperlink as organizing principle / Alexander Halavais -- Hyperlinking and the forces of "massification" / Philip M. Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. Smith -- The morality of links / David Weinberger -- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst -- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton -- The social hyperlink / Lada A. Adamic -- Are hyperlinks "weak ties"? / Markus Prior -- What is the online public sphere good for? / Matthew Hindman
Series New media world
Alternate Author Turow, Joseph
Tsui, Lokman

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