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Dempsey, Kathy, 1965-
The accidental library marketer / Kathy Dempsey
Medford, N.J. : Information Today, c2009
book jacket
Location Call Number Status
 For Staff Use Only  Z716.3 .D425 2009    AVAILABLE
Subject(s) Libraries -- Marketing
Libraries -- Public relations
Physical Description xvi, 294 p. : ill. ; 23 cm
Note Includes bibliographical references and index
Contents How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff

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