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Pennock, Pamela E
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock
DeKalb : Northern Illinois University Press, c2007
book jacket
Location Call Number Status
 Faculty authors/1st floor  HF6161.L46 P46 2007    AVAILABLE
Faculty author: Pamela E. Pennock
Subject(s) Advertising -- Alcoholic beverages -- United States -- History -- 20th century
Advertising -- Cigarettes -- United States -- History -- 20th century
Corporate speech -- United States
Physical Description viii, 282 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [265]-275) and index
Contents Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints
NOTE Faculty author: Pamela E. Pennock
Series Drugs and alcohol (Dekalb, Ill.)

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